Last week, Qantas released the details of a new distribution model to be introduced 1st July 2025. This will replace the existing Qantas Channel agreements with four booking channel options.
The airline explained these changes will “enable a better booking and servicing experience with exciting features that are either difficult or just not possible through traditional systems.”
For customers, this shift will eventually mean improved pricing and fare options, better handling of disruptions and servicing via agents, recognition of frequent flyer status during booking, and visibility as a Qantas Business Rewards member.
Additionally, for agents it opens up new revenue opportunities, makes it easier to sell ancillary products, streamlines the process for refunds and changes, and empowers them with the tools to create a more personalised experience for each traveller.
Through the new model, bookings made through following systems will incur certain Qantas surcharges on the ticket.
Image credit: Qantas.com
Beyond providing an enhanced experience for passengers, the airline anticipates the new model will help to recover costs of indirect distribution and has positioned the changes within the wider context of a global shift towards IATA’s NDC tech.
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For more like this:
- NDC – Challenges in adoption and growth
- NDC: It’s time
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