Airlines

Airlines

The secret behind Icelandair’s viral marketing campaigns

The secret behind Icelandair’s viral marketing campaigns

The dominance of social media has added a whole new rulebook to the marketing game. In this medium, customers expect all content to be personalised to them, while humour and authentic language are increasingly expected even from global brands. In the aviation world,...

Southwest to launch lounges in partnership with Chase

Southwest to launch lounges in partnership with Chase

Southwest Airlines have announced they are launching their first-ever lounge network. In partnership with Chase, the lounges will debut at Austin, Baltimore, Honolulu, and Nashville in late 2027. The airline says the investment will deliver the service levels...

United adds standby feature to app disruption management

United adds standby feature to app disruption management

United Airlines have enhanced its ConnectionSaver tool to give passengers more control when managing disruption. The AI-powered ConnectionSaver is designed to rebook passengers onto later flights if delays mean they miss their original connection. However, a fresh...

China’s ‘big three’ airlines report combined $1.22bn loss

China’s ‘big three’ airlines report combined $1.22bn loss

China's three biggest airlines said they lost around ¥8.2 billion (US$1.2 billion) in the first half of 2026. Rising fuel prices had a significant impact on Air China, China Eastern Airlines, and China Southern Airlines. The carriers do not hedge much of their fuel,...

Premium revenue grows twice as fast as economy at Qantas

Premium revenue grows twice as fast as economy at Qantas

Despite fuel cost pressures, Qantas's full-year financial results showed strong demand for international travel and premium products. The Australian carrier's share price rose by 4% in the wake of the announcement, as Qantas reported US$1.48 billion in pre-tax profit...

United Airlines announce biggest-ever international expansion

United Airlines announce biggest-ever international expansion

United Airlines has launched its biggest-ever international expansion, adding 10 new cities. Starting in March 2027 and rolling out across the summer, United will be the only US airline serving eight of these routes. This network expansion targets desirable holiday...

BermudAir plots ambitious growth trajectory in the Caribbean

BermudAir plots ambitious growth trajectory in the Caribbean

An isolated island group in the North Atlantic, Bermuda has a history of serving as a stopover point for passing ships and air voyages. But now, the archipelago is being put at the centre rather than the periphery of a transport network. Launched in 2023, BermudAir...

What’s new at World Aviation Festival 2026?

What’s new at World Aviation Festival 2026?

The World Aviation Festival is returning to Lisbon this year, but a host of additions to the agenda mean this year's event will be fresher than ever. Read on to find about some of the features brand-new for 2026! Airport-Airline Collaboration track Alongside our...

The strategy shaping United’s industry-leading IFE offering

The strategy shaping United’s industry-leading IFE offering

United have invested significantly in their IFEC offering in recent years. From upgrading all aircraft for Starlink-powered WiFi, to partnerships with streaming giants, we got the lowdown from the airline's Director of Inflight Entertainment, Dominic Green. Our...

Somali Airlines to return to African skies after 35 years

Somali Airlines to return to African skies after 35 years

The government of Somalia says the country's flag carrier will relaunch operations this September after a thirty-year hiatus. Somali Airlines suspended services in 1991 following the country's collapse into civil war. Since 2023, the government has made multiple...

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