At World Aviation Festival, Serdar Gürbüz, General Manager, Turkish Technology highlighted three core trends in the payments landscape.
Gürbüz spoke on crypto, digital wallets, and disruption in payments, pointing out their significance to the evolving ecosystem.
Drawing on experience with TK Wallet, Turkish Airlines’ digital wallet launched last year, Gürbüz illustrated how virtual wallets can be used to streamline currency exchange, connect with customers outside of travel dates, and resonate with young, tech-savvy users.
Acknowledging the major challenges around innovation in payments, Gürbüz added:
“The hardest thing is about being regulated. Payments in every country is a regulated area and it is especially challenging for airlines as they are working across different countries. So in order to comply across countries it takes a lot of effort and many partnerships…”
To find out how Turkish Technology overcomes this challenge and learn about the scope for growth with digital wallets, watch the full interview below.
Questions asked include:
- 1. Starting with a broad view, what core trends are we currently seeing in the payments landscape, and which of these do you think are here to stay?
- What are the greatest challenges when it comes to innovation in the payments space?
- How do you envision digital wallets shaping the travel experience of the future and how much scope is there for growing these in the future?
For more from onsite at World Aviation Festival see:
- The “simple strategy” behind Ryanair’s marketing success
-
AI, loyalty programmes, and Ozempic: Key forces shaping the future of travel
- How SAS became Europe’s most punctual airline
