The flag carrier of Denmark, Norway, and Sweden, Scandinavian Airlines (SAS), has launched an engaging new opportunity for their EuroBonus members called “Destination Unknown.”
Seats are only open to SAS EuroBonus members and must be purchased using EuroBonus points. Gathering on 5th April, members who have signed up will meet at Copenhagen Airport and embark on a mystery journey to an unknown location.
Launching at noon yesterday, over 1,000 members signed up within minutes, highlighting the demand for this exciting opportunity.
Paul Verhagen, EVP & Chief Commercial Officer at SAS explained:
“I am thrilled about this innovative concept, and I am confident that, just like me, a lot of travelers are excited by the idea of an unknown destination. The prospect of embarking on an adventurous and mysterious journey with fellow enthusiasts, finding new connections and friendships along the way, is truly exciting. SAS equals trust and quality and promises our passengers an adventure that will bring their travel experience to a new level.”
Although SAS is not the first airline to launch a mystery flight, making “Destination Unknown” only available to its EuroBonus members underscores the airline’s commitment to crafting an innovative and engaging loyalty experience.
For more like this see:
- Loyalty, gamification, and NFTs: Lufthansa Innovation Hub
- Revolutionising airline loyalty: The dawn of app-based solutions
- Deploying next-generation airline loyalty programs
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