Today, Emirates and Uber announced a strategic partnership with plans to develop an integrated booking experience, expanded loyalty benefits, and a door-to-destination experience for select customers.
The Memorandum of Understanding (MoU) reflects a joint commitment to elevating travellers’ journeys and was signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Anabel Diaz Calderon, Vice President and Head of EMEA Mobility at Uber.
As part of the MoU, the pair will explore a few initiatives including:
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Developing an integrated booking experience – Allowing travellers to combine Uber ride vouchers with Emirates flight bookings for more convenient airport transfers and in-city transportation.
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Offering Uber rides to and from the airport – Providing select Emirates customers, creating a seamless, door-to-destination journey.
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Collaborating on loyalty integration – Enabling Skywards members in the UAE to earn Miles on Uber rides or redeem them for Uber app credits or vouchers.
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Exploring additional opportunities for Skywards members – Earning Miles on Uber rides across select markets within the Emirates network.
Speaking on the partnership, Adnan Kazim said:
“Emirates is excited to join forces with Uber as part of our commitment to delivering seamless travel experiences. In the months ahead, we’ll closely work together to leverage our combined capabilities in travel and technology to expand planning options, create more connected end-to-end journeys across our network, and introduce exciting new benefits for our Skywards members. We look forward to a successful partnership and the valuable opportunities it will create for our customers.”
Anabel Diaz Calderon, Vice President, Head of EMEA Mobility at Uber added:
“We’re thrilled to partner with Emirates, a global leader in aviation, to shape the future of travel. With tailored Uber airport rides offering seamless door-to-destination journeys and loyalty benefits for Uber and Emirates customers, this collaboration will redefine the travel experience for millions of passengers.”
With these two transport giants collaborating to reshape the travel experience, travellers can expect more integrated journeys with customer-centric innovation at their heart.
For more like this see:
- How Emirates Skywards transformed loyalty members into active users
- Emirates strengthens regional ties in Asia
- Building a digital talent model to rival tech giants
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