Southwest to launch lounges in partnership with Chase
Southwest Airlines have announced they are launching their first-ever lounge network. In...
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Category: Loyalty
The strategy shaping United’s industry-leading IFE offering
United have invested significantly in their IFEC offering in recent years. From upgrading all...
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Inside JetBlue’s innovative, industry-leading loyalty programme
JetBlue’s TrueBlue loyalty programme is among the best in the world. It came eighth in...
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American cuts upgrade opportunities for frequent flyers
From 25 August, American Airlines is limiting the availability of free upgrades to business from...
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Ole Orvér: How I’m shaping the direction of oneworld
Ole Orvér became CEO of the oneworld Alliance in April this year, having previously held...
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The most striking aviation marketing campaigns of 2026 so far
As customers scour LLMs, social media, and OTAs for the best deals, airlines need to work harder...
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A sneak peek from oneworld ahead of Aviation Festival Americas
Aviation Festival Americas kicks off this week on 3 June in collaboration with oneworld, Official...
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What to expect at Aviation Festival Americas 2026
Bringing together over 1,000 attendees, 200 speakers, and 100 exhibitors, Aviation Festival...
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Virgin Australia add new app features to halve check-in times
Virgin Australia have launched new app features that the airline claims will cut customer check-in...
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From operational to strategic: The customer service shift
The aviation industry has often viewed customer service through a transactional lens. But a shift...
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Check out the agenda for World Aviation Festival 2026!
The World Aviation Festival returns to Lisbon in 2026, and this year’s agenda sets the stage for...
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ANA and IHG launch loyalty programme partnership
All Nippon Airways (ANA) and IHG Hotels and Resorts (IHG) have signed a landmark partnership for...
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When currency becomes connection: Unlocking the next phase of airline loyalty
For decades, airline loyalty programs followed a familiar pattern. Travellers earned points...
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Using eSIMs to connect airlines and customers worldwide
As Global eSIM Partner for World Aviation Festival and Aviation Festival Asia, Airalo play a...
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United overhaul MileagePlus to favour credit card holders
United Airlines are revamping their loyalty programme, MileagePlus, to favour members who own...
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Virgin Atlantic and WestJet partner on loyalty benefits
Virgin Atlantic and WestJet have enhanced their partnership so loyalty members earn points on...
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JetBlue and United expand partnership for cross-airline booking
JetBlue and United have announced a further expansion of their ‘Blue Sky’ partnership:...
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Riyadh Air partner with Mastercard for innovative payments
New Saudi Arabian airline Riyadh Air have announced a new partnership with Mastercard for...
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Southwest Airlines end open seating policy after 50 years
27 January marks a new era for Southwest Airlines, as the carrier ends the open seating policy...
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Lufthansa Group chooses Amadeus for Offer-Order transformation
Lufthansa Group have selected Amadeus Nevio modular solutions as partners for its retail...
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