Canadian low-cost carrier (LCC) Flair Airlines and marketing platform Netcore Cloud have partnered to provide Flair customers with a more personalised travel experience.
Through omnichannel automation, Flair will now be able to communicate with passengers at every stage of their journey on SMS, email, social media, or mobile apps. This initiative provides travellers with better communication on flight status, promotions, and travel tips, and will enable Flair to become more agile when responding to enquiries. AI has enhanced the system to ensure all messages are timely and relevant.
Furthermore, through the Netcore partnership Flair benefit from customer data and analytics, which will help improve their marketing strategies. Better understanding of customer behaviour can be used to consolidate loyalty and understand traveller needs.
Kalpit Jain, Group CEO, Netcore Cloud, commented:
Flair embarked on a transformation from being a no-frills carrier to becoming a meaningful part of every customer’s travel experience. Our role extended beyond technology – we helped embed a culture of AI-driven personalization that fuels ancillary revenue growth and strengthens long-term customer loyalty.
Flair FWD strategy continues
Becoming more passenger-centric is key to Flair’s ‘FWD’ strategy, as it aspires to retain its low-cost routes while improving its customer service. 2025 has seen the airline introduce a range of initiatives to further this aim: in December, the Canadian carrier will become the first in North America to offer ticket resale to passengers looking to cancel flights.
Other projects include a redesigned website, launched through Amazon Web Services, revamped ticket bundles, and Flair Vacations, a package holiday service to coincide with the airline’s new flights to Mexico and the Caribbean, which begin in December.
Join us at Aviation Festival Americas 2026 to discuss the evolution of low-cost travel in the Americas.
For more like this, see:
