At World Aviation Festival, Lesley Harris, Chief Operations Officer (COO), Accelya discussed the transformative role of NDC in modernising airline retail strategies describing it as a foundation for heightened customer centricity.
The brief conversation looked at how NDC is an enabler of further change which can tackled with a modular approach enabling airlines to dictate their retail and distribution strategy.
Harris explained how NDC and customer-centricity come hand in hand, saying:
“Airlines want to be focused on their customer experience because that’s how they drive value to their customers, that’s how they drive value to their bottom line […] Where PSS was more flight-centric, NDC is more customer-centric, and that’s what we’re trying to enable them to take that power.”
To learn more and find out about the significance of Accelya’s partnership with Airlink, watch the short interview below.
Questions asked include:
- In your keynote you talked about NDC and that being both a foundational change layer and necessary first step in the broader transformation. How does NDC help airlines get to a world of Offers and Orders and what comes next?
- How are we seeing technology support airlines in modernising their retail strategies? And what is driving this change?
- How does Accelya’s partnership with Airlink showcase your approach to driving distribution freedom to all airlines?
For more from onsite at World Aviation Festival:
- Three cybersecurity tips: Southwest Airlines’ Chief Information Security Officer
- Crypto, digital wallets, and disrupting payments
- How did BER use AI to improve baggage efficiency from 80 to 95 per cent?








