AirAsia MOVE, the award winning online travel platform for Capital A, revolutionised user experience. The platform enables customers to book all travel in one app and leverages cutting-edge technology to deliver a seamless user experience.

At Aviation Festival Asia, Air Asia MOVE CEO, Nadia Omer shared some of the key pillars to the platform’s success including a nuanced understanding of the target market, using airline origins as a springboard, and applying fintech.

Discussing Air Asia MOVE’s industry leading ancillary sales, Omer said:

“[Being an OTA with airline origins is] a big advantage because we know where the airlines are coming from. A lot of our development has happened on the sites with integration with the airlines. One thing in particular which I would say that we do better than any other OTA is ancillaries. We have developed the middleware to make sure that all of those ancillary choices and algorithms are there to make the most of the ticket and we are able to attach seats, meals, baggage etc. We are the OTA with the highest ancillary attach rate at 65 percent. The majority of OTAs, they shuffle between 20 and 25 per cent.” 

Watch the full interview below to learn how AirAsia MOVE is capitalising on the changing passenger landscape and learn what Omer sees as the next generation of rewards.

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Questions asked include:

  1. AirAsia MOVE is primarily focused on budget travel. Can you explain what defines this and how it is built into your model?​
  2. Of course, AirAsia MOVE has the rare advantage of being an OTA with airline origins. How does this impact the way you collaborate with your airline partners?​
  3. We are seeing passengers become less dedicated to individual airlines. What is underpinning this and how are you capitalising on it at AirAsia MOVE?​
  4. Last year we spoke about the growing popularity of fintech and around August you were looking at making a move to blockchain. How do you see blockchain enhancing the AirAsia MOVE ecosystem?

 

 

For more onsite at Aviation Festival Asia 2025 see: