Flair Airlines is committed to connecting Canadians with destinations across North America at budget-friendly prices. And Juliana Ramirez, the carrier’s Chief Digital Officer, knows her work is critical to keeping fares low while providing high levels of service.
In an exclusive interview at World Aviation Festival 2025, Ramirez shared her insights on Flair’s digital transformation, discussing where she sees the biggest wins from a low-cost perspective. As Flair continues its tech adoption journey, artificial intelligence (AI) ‘underpins everything’. Ramirez explains why it is such a critical tool in keeping the low-cost model alive:
To me, AI’s biggest advantage is cost optimisation, whether through disruption management, predictive maintenance, customer service, dynamic pricing, or flight operations.
Earlier this year, Flair launched flights to Mexico and the Caribbean for the first time, a significant expansion of its regional reach. As it expands, the carrier must nevertheless uphold its promise to make flying easy, not only from a financial standpoint, but also in creating a stress-free experience for its passengers.
The dream for me at Flair is to give passengers a touchless experience at the airport.
The provision of a new omnichannel customer communications service is one such digital initiative the airline has recently taken in this area. But underpinning unifying data flow underpins Flair’s digital transformation, a project much easier said than done.
The focus when leading the digital division is making sure you take the right decisions to make the data available and flow through everything, because thinking there’s one solution, plug and play for everything, is unrealistic.
With tech experience in high demand across every industry, retaining and nurturing talent remains a challenge for Ramirez. But since digitisation is fundamental to achieving Flair’s mission of low-cost, fuss-free flying, Ramirez argues that value needs to be at the heart of every new initiative.
There are so many [tech] use cases out there, and you can very easily get distracted by an initiative that wouldn’t move the needle.
🎥 Watch the interview to hear Juliana Ramirez’s full perspective on Flair’s digital strategy
Questions asked include:
- Our lives are increasingly digital – how is that changing what passengers expect from air travel? What do customers want from a modern airline?
- AI is obviously a hot topic for the industry at the moment. What use cases do you think will have real longevity and impact on the industry?
- For Flair Airlines, as a low cost carrier, how do you see digitisation supporting your business model in a challenging operational environment?
Join us at Aviation Festival Americas 2026, where Maciej Wilk, Flair Airlines CEO, will be discussing Flair’s digital transformation on a keynote panel with other regional leaders.
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