SalamAir has announced the launch of a new flight membership scheme, called ‘mOVemore’.
Developed in partnership with subscription travel company Caravelo, the subscription will give frequent flyers a more cost-effective travel option. The scheme covers SalamAir’s portfolio of domestic and GCC destinations, providing passengers with a fixed fare, priority boarding and 20kg baggage allowance.
Customers can choose from two membership tiers offering six or twelve flights every month. Sign-up requires customers to stay on the scheme for a minimum of six months, although flexible payment options allow travellers to start their plan immediately, or at the beginning of the next month. Overall, the subscription hopes to reward loyalty and provide members with more cost-effective options.
Steven Allen, Chief Commercial Officer of SalamAir, commented:
mOVemore is a first-of-its-kind solution for frequent travellers in Oman. It is designed to reward our passengers by reducing their travel cost. Traditional loyalty systems reward passengers with points that are hard to spend on flights. Our mOVemore product removes the guesswork by offering flat-rate pricing and other benefits that make day-to-day travel predictable and affordable. Whether for business, family, study, or leisure, we are giving customers a better way to plan their trips and save more. At the same time, our ongoing fleet expansion, on track to reach 25 aircraft by 2028, ensures that we have the capacity and network to scale mOVemore across more destinations in the near future.
SalamAir joins a list of other airlines who have partnered with Caravelo on flight subscription technology. These include Saudia Airlines and Jazeera Airways. Earlier this month, European LCC Wizz Air also announced that it would be relaunching its ‘All You Can Fly’ pass in response to changing customer habits.
Iñaki Uriz, Chief Executive Officer of Caravelo, commented:
We are thrilled to partner with SalamAir to bring this innovative subscription model to Oman. The Middle East is a key growth market for flight subscriptions, and SalamAir’s forward-thinking approach with mOVemore sets a new standard for customer-centric travel in the region. This membership program is a powerful tool for building loyalty and providing unparalleled value to frequent flyers.
Join us at Aviation Festival Asia 2026 to learn more about the connection between loyalty and technology in APAC and MENA.
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