Qantas have announced they will establish a new Product Innovation Centre in Adelaide, South Australia.
Opening in March 2026, the Centre will bring tech innovation in-house for the Australian national carrier. 420 skilled jobs will be created over three years, with product development teams significantly expanded to generate fresh solutions in customer technology. Product managers, digital experience designers, software engineers, and data and AI specialists will all be based out of the new Centre, exploring new ways to advance Qantas’s customer offering end-to-end.
Qantas Group Chief Executive Officer Vanessa Hudson said:
Innovation has been a core part of the airline’s DNA for more than 100 years. This Centre marks a new chapter in our efforts to reimagine the travel experience for the millions of customers who fly with us.
Technology and AI is critical to lifting the customer experience at every part of the journey, from booking to inflight and baggage collection. This new hub will bring the best Australian skilled talent together to build digital products and experiences that make travel easier and more personalised.
A partnership with the University of Adelaide will create new links between Australian aviation and talented tech graduates.
Professor Jessica Gallagher, Deputy Vice Chancellor, International and External Engagement, Adelaide University added:
Qantas and Adelaide University share a mutual interest in driving innovation and technological advancements, especially in the field of AI, supporting workforce development and contributing to the long-term future of Australia’s aviation sector.
The initiative puts Qantas on level with other airlines developing in-house digital solutions, including Lufthansa Innovation Hub and Turkish Technology, the tech arm of Turkish Airlines.
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