As Riyadh Air prepares for launch later this year, the airline has been unveiling more of its strategy and design. Yesterday, the new carrier announced a strategic partnership with Loyalty Juggernaut which will support Riyadh Air in launching its next-generation digital loyalty programme. The news was announced during the Arabian Travel Market in Dubai, UAE.

Through the partnership, Riyadh Air will leverage Loyalty Juggernaut’s (LJI) cloud-native GRAVTY® platform to establish a programme in keeping with the airline’s commitment to technology, passenger-first practices, and a digital audience.

Giving an initial glimpse at what this will include, Vincent Coste, Chief Commercial Officer at Riyadh Air said:

“The program will feature real-time engagement, AI-driven personalisation, expanded partnerships, dynamic earn and redemption opportunities, and a seamless mobile-first experience – redefining traditional loyalty for a new generation of travellers.”

Speaking to Kim Hardaker, the airline’s VP Loyalty & Sustainability, in February, Hardaker described the airline’s loyalty strategy as:

“‘Share of life not just share of wallet’ which I think is a natural progression, because consumers engage with so many different brands in a single day. We can’t just wait for them to be a passenger for us to be able to show them how valuable they are to us, and also for them to extract value.”

The next-gen loyalty programme is expected to launch before the airline’s first flights later this year marking a bold step in the airline’s growing ecosystem.

 

For more like this see: