Scandinavian Airlines (SAS) have launched SAS Holidays, a new product that will enable travellers to book their entire trip in one place.
Seamlessly blending flight booking, car rental, hotel stays, and personalised extras, SAS Holidays consolidates the airline’s position in a rapidly evolving travel ecosystem, muscling in on competitors such as Booking.com and Jet2.
Aron Backström, VP Product & Loyalty at SAS, said:
By offering quality-assured packages, EuroBonus benefits and competitive prices, we create new value for our travellers and new growth opportunities for SAS. SAS Holidays represents a natural next step in our ambition to be the first choice for both flights and holidays.
The scheme is marketed with the tagline, ‘There’s holidays. And there’s SAS Holidays’. Passengers who book a trip through SAS Holidays will earn loyalty points (EuroBonus) with every purchase in their package. Existing members will benefit from their usual tier rewards when booking a holiday through SAS.
Covering almost every destination in the SAS Network, the new travel offering gives passengers across Europe the opportunity to personalise their journey. SAS Holidays was developed in collaboration with TripX Travel AB, who will curate unique hotel stays for SAS customers.
In a statement on LinkedIn, SAS President and CEO Anko van der Werff added:
SAS has always been about connecting people. With SAS Holidays, we’re taking that a step further – bringing convenience, quality, and the Scandinavian reliability people associate with SAS to the entire holiday experience.
I’ve seen how much our customers value simplicity and trust. SAS Holidays delivers both – making travel effortless and joyful.
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