In the last week, Amadeus announced new New Distribution Capability (NDC) deals with two of the ‘Big Three’ US airlines.
On Tuesday, a press release was shared announcing a multi-year agreement with Delta Air Lines that would “pave the way for enhanced content.” The agreement reinforced their partnership and sets the foundations for NDC capabilities with a focus on customer experience.
Jeff Lobl, Managing Director, Distribution Strategy and Agency Sales Programs, Delta Air Lines said:
“Delta is pleased to provide full content, including NDC, to our indirect channels as part of our comprehensive offering. Our renewed partnership with Amadeus including our value‑based commercial structure underscores our dedication to embracing innovative distribution strategies that directly benefit our customers.
Just days before, Amadeus signed an enhanced distribution agreement with United Airlines which covers NDC and EDIFACT content, supporting the creation of a personalised travel experience.
Speaking on the announcement, Kamal Singhee, Senior Vice President, Airlines, North America at Amadeus said:
“Our approach to delivering airline content combines technology, innovation and traveller centric solutions to enable travel sellers to offer the right journeys to meet each traveller’s specific needs, all with a seamless shopping, booking and servicing experience. Of course, NDC content and capabilities play a vital role in making this possible.”
As airlines proceed with their NDC plans, we can expect to see many more announcements from across the ecosystem. However, airlines face notable challenges with certain aspects of implementation and adoption. Learn more here.
For more like this also see:
