Iberia has set out a strategic plan to invest €6 billion by 2030. The airline’s roadmap, ‘Flight Plan 2030′ includes fleet expansion and renewal, an enhanced passenger experience, and more.
The Spanish flag carrier is committing to elevate the entire customer experience, investing heavily in artificial intelligence (AI), digitalisation, and personalisation. It is also driving further innovation through its innovation hub, ‘Ciudad Iberia,’ with plans to develop this into a cutting-edge aeronautical hub leading innovation in Europe.
This week, the airline announced its ambitious roadmap which included increasing its long-haul fleet from 45 to 70 aircraft, incorporating next-generation Airbus A350s, A321XLRs, and potentially A330NEOs. This will be done alongside a renewal of the short- and medium-haul fleet with more efficient A320 and A321 NEOs, reinforcing a commitment to sustainability.
As part of the expansion, the airline anticipates a huge increase in staffing with an estimated 1,000 new employees to be hired each year. Other aspects of the plan include adding new destinations like Toronto, Philadelphia, and Monterrey while the airline explores new possibilities across the Atlantic, and developing a new Premium Longue at Terminal 4 of Madrid-Barajas Airport.
The initiative will be financed through targeted annual profitability of 13.5 to 15 per cent. Commenting on the roadmap, Iberia President and CEO Marco Sansavini said:
“Thanks to Iberia’s profound transformation over the last decade and the efforts of all our people, we are now delivering results that allow us to look to the future with confidence and invest €6 billion in our Flight Plan 2030. We want to grow from the current 45 long-haul aircraft to 70 to position Barajas as a major European huband enhance Spain’s global connectivity.”
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