ChatGPT hit an average of 400 million weekly active users at the start of 2025. Meeting its customers where they are, Iberia has launched a new way for passengers to approach the booking process with Iberia GPT.

The airline has a history of taking an innovative approach to its passenger channels, bringing customer service to WhatsApp back in 2019 and now introducing trip planning on ChatGPT.

To access this channel, users simply open ChatGPT, search “@Iberia” or “Iberia GPT” in Explore GPTs and start experimenting. Some of the key features the press release highlighted included:

  • Flexible flight search, with a margin of up to five days before or after selected dates.
  • Global, regional, or specific destination suggestions tailored to traveller interests.
  • Budget-based recommendations to help find the best options within a set price range.
  • Multi-destination planning for easily organizing routes with multiple stops.

Emphasising the airline’s commitment to innovating the customer experience, Nacho Tovar, Director of Innovation at Iberia said:

“With Iberia GPT, we take another step toward making it easier for customers to plan their trips from the earliest stages of inspiration and discovery. This initiative reflects Iberia’s commitment to innovation and to continuously improving the customer experience.”

 

 

For now, Iberia GPT is hosted outside the airline’s traditional customer service channels but this has been described as “temporary.”

 

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