How Etihad are using NFTs

by | Aug 10, 2023 | Airlines, Digital Transformation

How Etihad are using NFTs


This month, Etihad launched its second non-fungible token (NFT) collection. The “ultra-exclusive 300-piece NFT collection” mirroring the Boeing 787 Dreamliner associated with the Mission Impossible franchise.

Although eye-catching, the translation of these into real world benefits is the most interesting part of this release. Holders of the new NFT collection will receive a 12-month Etihad Guest Silver Tier Status, priority check-in, a 25 per cent boost in earning Etihad Guest Miles, and lounge access at Abu Dhabi International Airport.

From September, Etihad and partner Arcube are launching Etihad “Horizon Club,” the airline’s Web 3 Loyalty Program. The platform is a world-first, using NFTs to produce real world benefits. The “stake-for-miles” programme will allow NFT holders to lock up their NFTs and earn Etihad Guest miles which can in turn be redeemed for flights, upgrades, hotels, and other rewards. Travellers can connect multiple NFTs to their Etihad Account to passively earn rewards

Airlines have been embracing NFTs in varying ways including tickets, payments, and in the metaverse. Read about these below:

At this year’s World Aviation Festival, you can hear an airline’s perspective on NFTs in Loyalty. Book your ticket now to be a part of the discussion.