Lao Airlines have signed a new 10-year partnership with Sabre for advanced retailing capabilities. The SabreSonic Passenger Service System (PSS) will serve as the foundation for the airline’s digital journey towards a full Offer-Order ecosystem.
Viengxay Singkham, Managing Director, Lao Airlines, said:
The decision to partner with Sabre goes way beyond a simple software upgrade. It is the practical engine behind the airline’s vision to connect Laos to the world. By adopting this technology, Lao Airlines ensures that travellers anywhere can easily connect with the country. Furthermore, this digital shift anchors the company’s mission of safety and efficiency, replacing legacy systems with modern tools that allow the operations team to deliver a smoother, more reliable experience. This long-term alliance also reflects careful consideration to ensure we have the right technology partner to guide us toward the Offer-Order world of tomorrow at a pace that makes sense for our business.
As well as SabreSonic, the airline will continue to be part of the SabreMosaic Travel Marketplace. The partnership will expand Lao Airlines’ connectivity with other carriers through more code sharing agreements, improve incremental revenue opportunities, and deliver a more seamless customer experience.
The state-owned airline is headquartered in Laos’ capital, Vientiane, and serves a range of destinations across Asia. The country welcomed a record 4.5 million tourists in 2025, and has set ambitious targets for 22 million foreign visitors by 2030. Through this tourism plan, the government aims to generate US$8 billion and support growth within the Southeast Asian nation. Its neighbours in Cambodia have already made significant process on their aviation strategy, investing heavily in Air Cambodia as well as a new US$2 billion airport in Phnom Penh.
Lao Airlines hopes to support this mission by pushing a digital-first modernisation strategy. On their partnership, Maneesh Jaikrishna, Vice President at Sabre, said:
A unified PSS and distribution strategy provides the stability, scalability, and efficiency the airline needs as they grow into the future. Sabre’s technology will be instrumental in helping them achieve their vision for network expansion and improved customer experience. This win also underscores Sabre’s growth momentum in the region and demonstrates the strength of our integrated retailing and distribution capabilities.
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