With technology rapidly developing, the airline industry is transitioning into an era of unparalleled opportunities. At Aviation Festival Asia, Surain Adyanthaya, President, Travel at PROS joined for a five-minute interview exploring the factors which have primed the industry to deliver on personalisation levels that airlines and customers have wanted for years.
Explaining how emerging technology plays a key role in enabling airlines to meet evolving customer expectations, PROS President Surain Adyanthaya said:
“The consumer expects the seller to know who they are, what their interests are, and to allow them to efficiently find what they want. We have seen studies where you have three seconds or less to present a consumable offer [to the customer], and the legacy technologies were not able to do that. However, with this new offer and order technology, it is possible. So this hyper-personalised offer world is here today, and it’s all driven by AI, which is the secret sauce.”
Further discussing the value of customer insights, Adyanthaya demonstrated how airlines can strategically apply this data to tailor their services while enhancing overall operational efficiency. To learn how PROS are working with key customers to innovate moving forward, watch the full interview below.
Questions asked include:
- Firstly, could you map out the landscape when it comes to Offer & Order Management? What changes are coming and how must airlines prepare?
- What emerging customer expectations are we seeing shape the future of airline retailing?
- How are you working with key customers to innovate in this journey?
For more like this see:
- What’s Next for Offer Optimisation? Interview with Surain Adyanthaya – President of Travel at PROS
- Webinar: Architecting the future of AI-fuelled offer and order management
- Offers and orders: an industry outlook at what will happen in 2024
