2025 is the year of new Saudi Arabian flag-carrier, Riyadh Air’s much anticipated debut. The airline is planning a ‘big bang’ launch in the coming weeks showing the business class suites, premium economy, inflight entertainment system, and app.
In advance of this, Tony Douglas, Riyadh Air’s CEO told Executive Traveller:
“We’ll launch with three airplanes, flying from Riyadh to let’s say ‘European capital A’ and back.. Then the airplane will turn around and do a shorter leg on thick routes within the region – to Jeddah, for example. It will then come back to Riyadh, turn around and then do ‘European city B’, and so on […] The network builds out on every additional aircraft that arrives. Every time we get another plane we’ll just increase the number of those cities.”
To prepare for the launch, we have compiled our conversations with Riyadh Air over the past year to highlight the airline’s vision and strategy.
An overview of launching a start up airline in Saudi Arabia
For a behind the scenes look at launching “one of the world’s most ambitious new airlines.” This keynote interview with Douglas at Aviation Festival Asia 2024 explores the unique benefits of launching a start up airline in Saudi Arabia and provides insight into the guest experience passengers can expect.
Modern retailing experience
For insights into how the airline will deliver a modern retailing experience and its key differentiators, watch this four-minute interview with the airline’s Chief Commercial Officer, Vincent Coste at World Aviation Festival 2024.
Strategic partnerships
To understand what Riyadh Air’s strategic partnership with FLYR means, watch this brief discussion with CEO Alex Mans for how the pair will work to deliver an effective modern retailing platform with exceptional experience for customers at World Aviation Festival 2024.
Progress made
To see how far the airline has already come, watch this interview with Douglas back in 2023. Douglas discusses the airline’s focus on digitalisation and its unique contribution to Vision 2030.
At Aviation Festival Asia next month, Douglas will be speaking on revolutionising the travel ecosystem in its region and beyond, expanding reach through optimal partnerships, and understanding untapped markets. Riyadh Air’s Vice President Pricing and Revenue Management, will also be speaking at the event, exploring how airlines can ensure their revenue management strategies are proactive, experience-informed and efficient. Book your ticket now to be a part of the conversation!
For more like this also see:
- Riyadh Air partners with noon Payments for “industry-leading” payment features
- Riyadh Air partners with Cellpoint Digital for payments strategy
- Delta Air Lines and Riyadh Air sign a Strategic Cooperation Memorandum of Understanding
