AirAisa India partners with Sugarbox to launch in-flight entertainment ‘AirFlix’
AirAsia India has announced their partnership with Hyperlocal Cloud platform Sugarbox. The pair are launching ‘AirFlix’, a first-of-its-kind in-flight experience hub across the entire fleet.
What is it?
‘AirFlix’ provides over 6,000 hours of high-resolution content with access to more than 1,000 International and Indian films, short films, and over 1,500 web series episodes. The service is available for free to all passengers and simulates on-board WiFi for passengers even without in-flight connectivity.
The hub operates together with AirAsia India’s in-flight ancillary platform which opens up huge possibilities for the future. Discussing the launch, Siddhartha Butalia, Chief Marketing Officer (CMO), AirAsia India, said:
“We’re excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a literally elevated user experience. We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalised experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.”
How does it work?
Sugarbox’s patented Cloud Fragment technology powers ‘AirFlix’. It works at a speed of up to 1 Gbps and has a storage capacity of 8 TB. Rohit Paranjpe, Co-founder & CEO Sugarbox said:
“We are delighted to partner with AirAsia India on their journey to revolutionise the flying experience with ‘AirFlix’. This is a first of its kind initiative globally, where we are bringing the power of the Cloud to aircrafts, using Sugarbox’s patented Cloud Fragment technology. It enables ‘AirFlix’ to offer many firsts in the industry – access to OTT Apps, E-commerce, News, Podcasts and In-flight F&B ordering. This is just the beginning of unlocking limitless opportunities for consumers through contextual, hyperlocal experiences. I’m very excited with what’s to come for ‘AirFlix’ and eager for fliers to start experiencing it.”
As AirAsia India embarks on this exciting chapter of their in-flight entertainment journey, it will be interesting to see how they leverage the platform and technology in the coming years.
Siddhartha Butalia, CMO, AirAsia India quoted above will be attending Aviation Festival Asia both delivering a presentation and sitting on a panel.
For content on the challenges of in-flight connectivity read here.
Article by Jess Brownlow
