Seeking to enhance onboard passenger experience, Qatar Airways has launched a new digital tool empowering their cabin crew.
The new in-house application, will give the airline’s crew access to real-time insights on flight information as well as customer and service information. It will also allow employees to view passengers’ profiles including privilege club members and oneworld members, as well as special service requests and preferences. This will drive a more personalised experience, empowering the onboard crew to deliver a more integrated journey for passengers.
Qatar Airways Group Chief Executive Officer, Engr Badr Mohammed Al Meer, said:
“We, at Qatar Airways, are incredibly excited to introduce a new phase in the airline’s digital transformation, especially one that will enhance our world-class onboard experience. As leaders in industry innovation and digital adoption, Qatar Airways excels in identifying and responding to emerging trends for the comfort and convenience of our passengers and this project is a defining step towards a more connected and insightful interaction between our customers and staff.”
Announced in December, the airline plans to have reached the first milestone in this “phase of digital transformation” within a few months, equipping cabin crew with over 15,000 mobile devices. The project will then be rolled out in stages as the world-famous airline hopes to expand this to Hamad International Airport as well as overseas airports and lounges to integrate the elevated experience across touch-points.
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