Arafat Tayob, General Director of Ground Handling Operations and Commercial Director, Groundforce Portugal joined for a conversation around the transformation of ground handling. Groundforce Portugal is the leading Portuguese ground handling company for air transportation, present at the airports of Lisbon, Porto, Faro, Funchal and Porto Santo. Services provided include passenger assistance, aircraft runway operations, baggage handling, air cargo handling, among a wide range of ground support activities to the airline business. During the discussion, Tayob urged that technology and collaboration must be leveraged to shape the future of travel.
Opening the interview, Tayob emphasised the strategic position of ground handling within the wider aviation ecosystem, illustrating the influence it exerts on the overall passenger experience. As the conversation turned to digital solutions, Groundforce Portugal’s Commercial Director showed the transformative effect of technology and described several of the tech-driven solutions that will remain relevant far into the future.
Taking a collaborative perspective, Tayob further highlighted the importance of aligning with fellow ecosystem players to maximise efficiency and unlock the best experience for both passengers and staff. Throughout the discussion Tayob remained dedicated to the passenger view, stressing the industry’s obligation to deliver an elevated experience for passengers.
Watch the full interview below.
