InterLnkd’s AirMall, a digital shopping experience platform, will be integrated with Viasat’s Connected Partner Platform to provide airlines with further inflight retail opportunities.
Viasat currently provides WiFi and connectivity services to over 60 airlines, including Delta, Icelandair, and United. The partnership with InterLnkd’s AirMall through Viasat’s Connected Partners Platform will give travellers access to more than 20,000 international brands.
Personalised offers enhance the experience, with the platform making suggestions based on the passenger’s personal profile and travel destination. Customers can then order from their seat and have items delivered directly to their homes or hotels after landing. Airlines do not need to carry any additional stock or hire further staff members to make use of the retail opportunity.
As Viasat VP Inflight Media Nathan Clapton explains:
Many airlines are keen to find smart, scalable ways to earn revenue from inflight connectivity, especially as demand for Wi-Fi onboard accelerates globally. Through our partnership with InterLnkd, airline partners can push the boundaries of in-flight retail without heavy IT investment, delivering a stronger passenger experience while driving new revenue.
Moreover, the InterLnkd platform can be integrated with loyalty ecosystems, allowing passengers to earn or spend points through inflight purchases. InterLnkd CEO Barry Kipps added:
Our partnership with Viasat allows us to introduce AirMall to a global family of connected airlines at speed. It gives carriers a unique and powerful way to monetise real passenger behaviour in-flight, turning the Wi-Fi portal into a digital retail channel that offsets the costs of providing connectivity on board.
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