At Aviation Festival Asia, Alex Reyes, Chief Strategy Officer, Cebu Pacific Air joined for a discussion into the sustainable aviation landscape. The conversation unpacked the industry’s sustainability transition looking at SAF, scope 3 emissions, and prominent challenges. During the discussion, Reyes highlighted one of major dilemmas when it comes to sustainability – how should this be financed?

“Well, I think one of the big challenges that we have to actually make sure the entire aviation industry and all of the stakeholders are aware of, is there’s a cost to doing that transition and the transformation. And who’s actually going to end up paying for this transformation?

We know that there is a consumer willingness to actually fund some of this, right? And I’d say right now, it’s currently a very narrow segment of our base consumers who are telling us yeah, if you add just a little bit to the total ticket price, and as long as they’re assured that it actually goes towards sustainability efforts, they’re willing to pay.

But we also have a deep sector of our own that is like, no, I don’t want to add to the cost of the travel ticket. So I think it’s going to be very difficult to actually make sure that the equation is right, it’s balanced […] so that we transition successfully into the new world of net-zero flying.”

Throughout the interview, Cebu’s Chief Strategy Officer emphasised the importance of collaboration, innovation, and collective responsibility when it comes to transforming the industry. Watch the full interview below to learn more.

Questions asked include:

  1. Towards the end of last year, you completed a groundbreaking SAF flight – what role do you foresee jetfuel alternatives playing in the industry’s sustainable transition?
  2. As the industry responds to the sustainability problem, what are the greatest challenges and opportunities that lie ahead?
  3. How is Cebu translating its net zero roadmap into tangible change?

 

 

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