Wizz Air have unveiled a new platform called Link, which allows passengers to book self-transfer flights on one ticket. The launch opens up 8,000 new destination possibilities through Wizz’s key hubs, including Budapest, London, and Rome.
Normally when passengers try and combine different flight segments, they have to cross-reference baggage allowances and align schedules manually. This increases the chance of error, while booking through aggregators leaves passengers stranded in the case of disruption.
Michael Delehant, Senior Chief Commercial and Operations Officer at Wizz Air, said:
Online Travel Agencies continue to command a large share of the online market — over a third of travellers book flights via OTAs nowadays. At the same time, multi-leg itineraries already account for a meaningful share of traffic and are expected to grow toward low double digits of all flight bookings. WIZZ Link helps keep these multi-segment sales inside our ecosystem, lifting conversion and segments per passengers. For passengers, the service offers added convenience and choice, bringing together Wizz Air’s extensive network coverage into a single, connected booking experience.
WIZZ Link represents a strong step forward for our Customer First Compass commitments and for Wizz Air’s long-term growth. This launch is a key milestone in our strategy to make air travel even more accessible, connected, and customer-centric.
The low-cost carrier (LCC) say they will experience an uplift in average booking revenue while strengthening their loyalty programme. Powered by Dohop’s RetailConnect technology, Link simplifies the booking experience and promises to keep more travellers within the WIZZ ecosystem.
Hugh Aitken, Chief Operating Officer at Dohop, said:
WIZZ Link demonstrates how low-cost carriers can use alternative interline technology to expand their network efficiently and offer passengers a better way to connect. We are proud to support Wizz Air as it takes this important step in simplifying travel across Europe, creating new travel options and improving the passenger experience, all while keeping the process simple and cost-efficient for the airline.
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