Yesterday, Detroit Metropolitan Wayne County Airport (DTW) launched its new loyalty program, DTW Rewards. The free program entices members with perks including gift cards, airline miles, and cashback.

Fully open to the travelling public, airports employees, and DTW Destination Pass holders, enrolling is as simple as visiting the website or connecting to airport Wi-Fi and linking a credit or debit card account.

In addition to building loyalty with customers, the initiative will help to enhance the overall airport experience with the collection of real-time insights through the partnership with Thanks Again, LLC and its GlidePathCX platform. This data can shed light on travellers’ experiences as they move through the airport, broadening the understanding of customer preferences and pain points.

Chad Newton, CEO, Wayne County Airport Authority said:

“DTW Rewards will give our customers another reason to enjoy our nearly 100 shops and restaurants at the number one ranked mega airport in North America […] We pride ourselves on delivering an excellent customer experience at DTW. This program will provide us with data to help make our airport even better.”

Other airport loyalty programs include London Heathrow, Charles de Gaulle, Milan Malpensa, Auckland Airport, and Singapore’s Changi Airport. These programs can help to develop the relationship between an airport and its customers, providing insight into passengers, and helping shape their journey.

 

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