At World Aviation Festival, Thomas Hoff Andersson, Managing Director (MD) & Chief Operating Officer (COO) at Berlin Brandenburg Airport (BER) shared his insights.
Hoff Andersson discussed lessons learnt from the airport’s biometrics test phase, explained more about the AI-technology that transformed baggage delivery times from 80 per cent within 30-minutes to 95 per cent, and highlighted what is next for the airport that was previously dubbed “the most innovative” in the world.
Sharing a valuable lesson from the airport’s history of innovation, Hoff Andersson warned:
“A cool technology doesn’t seem to be enough to change passenger behaviour. We kind of went back to the drawing board to say, what can we do instead? And we came to the conclusion there needs to be some really tangible benefits for the passengers in order for them to change their behaviour. So far, that’s working really, really nicely…”
Watch the full interview now.
Questions asked include:
- Earlier this year you launched a biometrics service for passengers following a two week test phase. What has been the feedback around this – has there been much appetite for it and what are your biggest takeaways?
- You were one of the first airports in the world to introduce an advanced, AI-based digital turnaround system. Can you share some tangible statistics on how this has transformed airport operations?
- BER has consistently proved itself to be an innovator, what’s next at the airport in terms of new tech and exciting initiatives?
For more from onsite at World Aviation Festival see:
- The “simple strategy” behind Ryanair’s marketing success
-
AI, loyalty programmes, and Ozempic: Key forces shaping the future of travel
- How SAS became Europe’s most punctual airline
