Aeroporti di Roma has developed an AI assistant for passengers flying from Rome Fiumicino ‘Leonardo da Vinci’ Airport.
Designed in collaboration with Amazon Web Services and Storm Reply, the Virtual Assistant is available through the airport’s website and its dedicated WhatsApp chatbot. The Assistant will support domestic and international travellers, while enhancing Fiumicino’s status as ACI Europe’s Best Airport.
Passengers can ask the Assistant for information on airport services, flight connections, parking, onward connectivity, and more. Tourists can also request recommendations on what to visit, eat, and drink while staying in Italy’s capital.
Filippo Rizzante, Chief Technology Officer at Reply, who helped develop the Assistant, commented:
The AI-powered Assistant is a distinctive example of how artificial intelligence can seamlessly integrate into users’ everyday experiences, providing powerful yet discreet contextual support to travellers.
By combining multi-agent orchestration with AWS generative AI services, we enabled the Assistant to securely and efficiently manage complex real-time queries across multiple languages and contexts. Thanks to ADR’s innovative spirit, the AI-powered Assistant now enhances both operational efficiency and the passenger experience at a global high-traffic hub like Fiumicino.
Fiumicino handles around 50 million passengers each year, making it one of Europe’s busiest airports. Tourism currently contributes to 11% of Italy’s GDP, and the national government has stated that the sector remains a top economic priority for the next decade.
The launch of the Virtual Assistant hopes to manage ever-increasing passenger numbers while maintaining Fiumicino’ reputation as a leader in customer service.
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