The airline industry is at a pivotal crossroads. For decades, the sector has relied on filed fare structures to power distribution and retailing. However, with customer expectations evolving and new retailing models and technology enabling dynamic offer creation emerging, one question stands out: how can airlines keep up with change without breaking the systems that keep the industry running?
The answer lies in product catalogue—a standardised, interoperable, and scalable way to define, manage, and share airline products across the ecosystem. ATPCO’s new white paper, From vision to reality: Bridging the future with ATPCO’s Product Catalogue solution, explores how this framework is transforming airline retailing and why it’s essential for the move to a world of offers and orders.
Why product catalogue is essential
Think of product catalog as the missing link between legacy systems and the future of dynamic retailing. It separates product from price, creating a central repository for all airline products, from seats and ancillaries to bundles and services, while allowing airlines to price dynamically at the point of shopping.
This unlocks a range of critical benefits:
- Scalability: Airlines can transition from static fares to dynamic offers at their own pace, without disrupting operations.
- Interoperability: Seamless data exchange ensures that airlines, technology providers, and partners can collaborate efficiently even if they’re at different stages of adoption.
- Modularity: A plug-and-play framework makes it easy to integrate preferred providers and adapt quickly to change.
- Flexibility: Products can be modified without costly overhauls or downtime.
- Trust and Reliability: Built on ATPCO’s role as a neutral, industry-standard provider, ATPCO’s Product Catalog ensures stability and long-term sustainability
Moving to dynamic offers
One of the most powerful aspects of product catalogue is how it enables airlines to benefit from dynamic offers today, even before industry-wide adoption of offers and orders. Instead of waiting for the entire industry to catch up, airlines can start optimising retailing strategies right now through:
- Optimised offers: Enhance predefined products with precision.
- Adjusted offers: Add bundles or tailor products dynamically.
- Continuous offers: Assemble personalized offers in real time.
By centralising product data, product catalog ensures that airlines can adapt quickly while maintaining backward compatibility with filed data. In short, it’s the bridge that connects tradition with transformation.
Proven in practice: Real use cases
This isn’t just theory. ATPCO and its partners are already demonstrating the power of product catalog in action. The white paper highlights six real-world use cases, including:
- Turning filed fare data into a structured product catalog
- Enabling cross-vendor interoperability for dynamic offer creation
- Creating dynamic ancillary bundles to optimise customer experience
- Moving settlement to the time of offer creation
- Embedding the catalog directly in offer creation workflows
- Improving NDC and dynamic offer requests with tailored airline profiles
Each case proves the adaptability, scalability, and revenue potential of product catalog.
All the insights, one white paper
The move to dynamic retailing isn’t a distant vision, it’s happening now. Airlines that act early will not only unlock new revenue streams but also ensure they remain competitive in a rapidly evolving marketplace.
ATPCO’s Product Catalog provides a trusted, standardised foundation for the journey, built with industry-wide collaboration and designed for interoperability. Whether you’re just beginning to explore dynamic offers or are already deep into adoption, this white paper offers essential insights and practical examples to guide your next step.
👉 Don’t get left behind. Download the white paper today and see how ATPCO’s Product Catalog solution can help you take vision to reality.
For more like this, see:
- Virgin Australia considers ‘neighbour-free’ booking option
- What can airlines learn from banks and retailers?
- How Lufthansa Group is redefining end-to-end retail
