David Lavorel, CEO SITA – Keynote interview

by | Nov 14, 2022 | Digital Transformation, On-demand, Travel Tech

David Lavorel, CEO SITA – Keynote interview


At last month’s World Aviation Festival, David Lavorel, CEO, SITA took to the stage for a keynote interview. The interview looked at the statement, “As the industry recovers, smart tech, automation, and digitalisation are the only ways our industry can connect profitability, a great passenger experience, and sustainability.”

SITA is a multinational information technology company providing IT and telecommunication services to the air transport industry. SITA technology delivers solutions for airlines, airports, aircraft, and government.

In this fifteen-minute interview the SITA CEO unpacked the complexities of integrating technology. David explored the challenges of silos, regulation, crossing international borders, and public resistance to sharing data.

However, David also highlighted the opportunities that technology can offer passengers as well as businesses. Explaining the different areas which technology-fuelled optimisation can financially benefit businesses and emphasising the possibilities for a seamless experience for passengers, David makes a compelling argument for technology as the catalyst to improving the aviation industry.



For more information on the nuances of integrating technology, read this article looking at how passengers feel about the increase in technology and AI.

Also see an article look at SITA’s technology in action reducing emissions for Singapore Airlines.