Ethiopian Airlines and Sabre Corporation have announced a new partnership to accelerate the airline’s adoption of Offer-Order.
Through SabreMosaic Airline Retailing, Africa’s largest carrier will pivot to dynamic pricing, personalised offers, and modern distribution. Sabre’s advanced AI and market data capabilities will optimise offers so Ethiopian Airlines can maximise ancillary revenue and create more tailored experiences for passengers.
As part of its Vision 2035 strategy, Ethiopian has set the target of entering the world’s top 20 airline within the next decade. Adopting Offer-Order is key to enhancing the airline’s proposition and making it more competitive with other global carriers in the region.
Mesfin Tasew, Ethiopian Airlines Group CEO, said:
Our Vision 2035 strategy is about scale, speed and service. To achieve it, we must modernise how we retail. SabreMosaic provides the capabilities to move faster, price smarter and give our passengers more choice. Our travellers will benefit from fares that better reflect market conditions, more personalised offers, and a smoother shopping and booking experience across every channel, accelerating our growth and ensuring we deliver even greater value to travellers who choose Ethiopian.
Through a partnership dating back 20 years, Ethiopian is now Sabre’s largest passenger service system customer in EMEA. Other collaborators in the aviation industry include Lufthansa Systems. Elsewhere in the region, new airline Riyadh Air have chosen FLYR as its partner for Offer-Order integration.
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