Google is working on adding hotel and flight booking to its AI Mode. Through agentic search, the company expects that users will be able plan and book trips without visiting any web pages.
In a blog post, Google said:
We’re working with industry partners to build an experience where you can simply describe what you’re looking for to compare different flights or hotels and browse helpful information like schedules, prices, room photos, amenities and reviews. You’ll be able to follow up and refine your options, and then once you’re ready, you can quickly complete the booking with the partner of your choice.
This announcement comes two weeks after Google AI Mode added agentic booking for restaurants, events, and beauty appointments in the US. No timeline has been given for the travel booking rollout. Julie Farago, vice president of engineering for travel and local search, told PhocusWire:
We’re not going to rush this out the door because we want to make sure that it’s a seamless experience and that people have all the control that they need and expect.
AI Mode already offers users several features tailored for travel. In the US, Google Canvas can help draft itineraries and make recommendations. Google also announced that their AI-powered Flight Deals tool would be rolled out worldwide, another platform that can help users find the best flight deals through conversation prompts.
The AI booking race is on
Earlier this year saw OpenAI launch Atlas, its ChatGPT search engine. Direct travel booking capabilities are currently being tested by premium users of the platform in partnership with Expedia and Booking.com.
Meanwhile, Perplexity have collaborated with SelfBook to offer native travel booking through its AI.
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