Ahead of Aviation Festival Asia in February, David Emerson, CCO, Virgin Australia shared insights into the airline’s current position and future strategies. At Aviation Festival Asia, Emerson will join other commercial leaders in the APAC region to unpack the question, “Where do you see passenger behaviours landing after the post covid boom - will this be the “new normal” or will there be a “next normal?”
This brief interview touched on the airline’s strategic position, looking at plans to capitalise on the growing demand in the region. Here, the airline’s CCO discussed Virgin Australia’s ongoing transformation as well as its investment in digital tools to meet customers’ evolving expectations.
Looking at priorities for 2024, Emerson outlined the continuing transformation process, pointing to better understanding and serving key customer segments and increasing loyalty as an important steps. To hear Emerson hint at some of the exiting upcoming initiatives, watch the full interview.
To hear David Emerson speak on these topics in person alongside representatives from SAUDIA airlines, AirAsia, and Thai Airways International make sure to book your ticket now.
For more like this see:
- “The more you understand your customer, the more you can innovate.” Andrew Ward, VP Marketing & Customer Experience, Jazeera Airways
- Q&A with Virgin Australia CEO Jayne Hrdlicka
- Keynote CEO panel – What is the future of the Asian aviation industry?
