“The industry is not taking advantage of tech as much as it can.” An interview with Julie Shainock, Global Business Development Executive Microsoft
At the World Aviation Festival in Amsterdam, Julie Shainock Global Business Development Executive, Microsoft talked through the role technology can play as the aviation industry develops.
In this ten-minute interview, Julie explored three of the major themes for technology and aviation: sustainability, the cloud journey, and collaboration.
Importantly, Julie highlighted the ways that the industry has so far not fully leveraged the tools available to it. With technology currently outpacing adoption, aviation is far from attaining the levels of efficiency and optimisation on offer.
The Microsoft Global Business Development Executive explained ways that tech can help to address industry challenges. One asset technology offers is the facilitation of communication. Giving a simple example, Julie described the familiar scenario of long lines at passport control in an airport. Enabled by technology, airports and airlines can communicate their data effectively, allowing the airport to distribute staff more efficiently to provide a smoother journey for passengers through the airport.
Watch the short interview below to learn more about the ways technology help the aviation industry.
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- What role does technology play in the push for sustainability within the aviation industry?
- You have previously said that ““The travel industry has historically been behind in the cloud journey” is this still the case? What role is Microsoft playing in the industry’s shift towards cloud optimisation?
- We understand that collaboration is key for industry growth but what partnership within the aviation verticals have you seen be particularly beneficial for the industry?
- What challenges can we expect to see regarding technology and aviation in the coming few years and how can these be overcome?
Article by Jess Brownlow
