In advance of Aviation Festival Asia in February, Andrew Ward, VP Marketing & Customer Experience, Jazeera Airways joined for a brief interview. The conversation explored how the airline is using data analytics, tech adoption, and customer insights to inform marketing decisions and improve customer experience.
Andrew explained simply, “The more you understand your customer, the more you can innovate.” During the discussion, Jazeera Airways’ VP Marketing & Customer Experience demonstrated how a nuanced understanding of customers and their behaviours can be translated into commercial gain.
In the second half of the conversation, Andrew looked closer at some of the emerging tech the airline is embracing as well as exploring how Jazeera Airways is leveraging data and insights to manage its reputation.
At Aviation Festival Asia, Andrew will be speaking on how airlines leverage data analytics to create customer segmentation tools for commercial success, and participating in a panel looking at the emerging technologies being leveraged in digital marketing to optimise customer experience, interest, and relations. Book you ticket now to avoid missing out.
For more like this see:
- Interview with Kenny Chang, EVP & CMO, Korean Air – Marketing, culture, and technology
- “That’s the art. It’s understanding the customer and meeting them where they are.” VP of Marketing and Loyalty, United Airlines
- Consumer Data Informs Brand Strategy as Airline Marketing Teams Adjust to New Normal
