Interview with Mandy Ng, CEO of HK Express – The benefits of digitisation

In this five-minute interview, Mandy Ng, CEO of HK Express pointed towards digitisation as a priority for the airline. Throughout the conversation, Mandy outlined the ways a strong digital approach underpins success across a multitude of areas for HK Express. This includes keeping customers engaged by responding to post-pandemic expectations, improving efficiency across the board, unlocking the agility required from LCCs, and more.

The HK Express CEO also elaborates on how ramping up digital strategy has helped while the region re-emerges from the pandemic and discusses the improvements in conversion rates as a consequence of upgrading the airline’s mobile app.

Questions asked:

1. How is the current macro economic climate impacting bookings and yields?
2. What are the challenges of scaling back up as the industry re-emerges in this region?
3. How much of a priority is your digital strategy and what impact does that have on the passenger experience?

Article by Jess Brownlow

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