At World Aviation Festival Mauricio Parise, VP Brand Experience Design, Delta Air Lines sat with Henry Harteveldt to discuss how the airline is transforming the end to end premium travel experience. This conversation demonstrated why Delta’s tag line is “keep climbing,” with Mauricio highlighting the airline’s deep commitment to progress in all areas.
One key topic they conversation explored was maximising data. Delta’s VP Brand Experience Design showed the importance of making fast, complicated, and consequential decisions based on data, warning that “being ahead matters.” Mauricio also explored how the airline uses its data effectively across multiple channels to empower employees as well as craft an optimal experience for passengers.
The fifteen minute conversation additionally explored how Delta is capitalising on the shift towards premium leisure, understanding the changing passenger profile, and collaborating with other airlines.
Watch the full keynote interview below.