“It’s a big challenge but I’m confident this time we should get it right.” Tamur Goudarzi Pour on the transition to modern airline retailing

by | Nov 7, 2023 | Airlines, Digital Transformation, Interviews, On-demand, Retailing

At World Aviation Festival, Tamur Goudarzi Pour, Chief Commercial Officer (CCO) & Member of the Board, Swiss International Air Lines joined to discuss modern airline retailing, with a particular focus on NDC (New Distribution Capability) adoption.

Building on an a discussion earlier in the year regarding generative AI, modern airline retailing, and NDC, Tamur defined some of the greatest obstacles to NDC’s widespread adoption and described it as a “starting point” in the wider modern airline retailing journey. Although the SWISS CCO acknowledged the extent of the task at hand, including replacing old technology and processes step by step, he ultimately stated with confidence:

“It’s a big challenge but I’m confident this time we should get it right.”

Watch the full interview below.

 

 

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