The sustainability benefits of JAL’s “Any Wear, Anywhere”

by | Jul 7, 2023 | Airlines, News

The sustainability benefits of JAL’s “Any Wear, Anywhere”

 

With sustainability high on the agenda, Japan Airlines (JAL) is trialling a new initiative that will allow travellers to make more environmentally-friendly choices. In this eye-catching new trial, JAL are partnering with Sumitomo, one of Japan’s largest corporations to launch the “Any Wear, Anywhere” clothing rental service.

Outlined in a recent press release, the service is designed to “provide a travel experience with minimal luggage by offering clothing rentals at the destination.” Tourists and business travellers to Japan will have the opportunity to rent clothing with one set costing ¬•4,000 to ¬•7,000 ($28 to $49). The clothes will be available in small, medium, and large in either smart, smart casual, or mixed style. Travellers will be able to rent them for up to two weeks and can collected them from the traveller’s designated hotel.

With regards to sustainability, this has two significant factors. Firstly, as the clothes will be rented at the destination passengers will travel with minimal luggage. It is anticipated that in turn, the aircraft’s fuel consumption will be reduced with the aircraft’s weight. Secondly, all clothing items available for rent will be obtained from excess stock of apparel and pre-owned clothing, “promoting the concept of a circular economy.”

 

Image credit: Japan Airlines, illustration of the service concept.

 

JAL intend to ascertain whether the service has a positive impact on sustainability, monitoring changes in passenger’s checked-in baggage weight and the consequent reduction effect on carbon dioxide emissions. The service will be trialled until August 2024.

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