Turkish Airlines has become the first airline to partner with Samsung for smart bag tracking.
From 1 December, passengers travelling with Turkish can take advantage of the Smart Tagged Baggage Service, powered by Samsung’s SmartThings Find. The new system will make it easier for passengers to track and trace their baggage in the event of a disruption. For easier identification, travellers can also upload a picture of their bags to the SmartThings Find app.
Turkish Airlines Chief Information Technologies Officer, Kerem Kızıltunç, said:
Turkish Airlines continues to lead the industry on its road to digitalisation. We are delighted to partner with Samsung to leverage their cutting-edge technology for the benefit of our passengers. We will continue to strengthen our industry leadership with technological collaborations that prioritise guest satisfaction and set new standards for the aviation industry.
The airline plans to expand their partnership in the future, looking at other ways Samsung’s location technology could be used to improve operations. 1.8 million bags are lost or stolen every year, according to the 2024 SITA Baggage IT Insights Report. Turkish Airlines’ newest partnership hopes to improve performance in this area while giving passengers peace of mind.
SmartThings Find operates on similar principles to Apple’s AirTag, helping users track the location of their possessions through Bluetooth technology. Türkiye’s national carrier is the first airline to partner with Samsung on this tech, rivalling Delta and Singapore Airlines who are among those working with Apple.
Turkish Airlines aims to be one of the top 3 digital airlines by 2033. Already the airline that flies to the most destinations worldwide, the carrier has established itself as a high-performance airline with quality customer service. The partnership with Samsung affirms its commitment to achieving this goal through innovation.
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