Creating a seamless customer journey across a global alliance. An interview with Christian Oberlé, Chief eXperience Officer, SkyTeam
Ahead of Aviation Festival Asia next month, Christian Oberlé joined for a brief interview. In five minutes, Christian touched on the inherit challenges of implementing a frictionless experience across an alliance which spans the world.
SkyTeam Airline Alliance is “dedicated to powering the most seamless customer journey of any global alliance.” The network operates over 10,000 daily flights across over 170 countries and includes Air France, Aeromexico, Delta, KLM, Korean Air, and Saudia to name a few.
As a global alliance, the mission to create a seamless customer journey is filled with challenges. In this interview, Christian outlines a few of these and explains how SkyTeam defines their digital customer experience.
Christian will be moderating a panel on ‘CX transformation – how can we create a seamless omnichannel experience for passengers?’ at Aviation Festival Asia. The panel will bring together members from Virgin Australia, Bengaluru Airport, and HK Express.