In the latest step along an “innovative path,” Trip.com have showcased a cutting-edge approach to travel with their Trip.Vision app, tailored for the Apple Vision Pro. The app transports users into an immersive, educational mixed reality experience, giving people a virtual taste of destinations before deciding where to book.
The Apple Vision Pro is “a revolutionary spatial computer that seamlessly blends digital content with the physical world.” The headset combines augmented reality (AR) and virtual reality (VR) capabilities in a feat of technology that caused ripples internationally. It merges the virtual and real worlds; with AR, users can overlay digital information and interactive elements onto their surroundings while VR offers users a fully simulated and immersive digital experience.
Trip.com’s new app leverages the Vision Pro’s wide landscape settings and robust spatial computing offering users the chance to virtually explore places like Mount Everest, Guilin, Maldives, Antarctica, and the Sahara Desert. Supplementing this with an educational push, the experience is completed with voiceovers and additional information on the areas, encouraging users decide between potential destinations in a new way.
Mr Bo Sun, Chief Marketing Office, Trip.com Group, said:
“The Trip.Vision app revolutionises the travel experience by allowing users to virtually immerse themselves in renowned destinations, enhancing their itinerary planning. This marks a whole new approach, where the exploration begins before the booking, and every destination becomes a story waiting to unfold.”
When the Apple Vision Pro was debuted last year, there were questions around how it would be leveraged by the industry. Do you think Trip.com’s app is the future of travel booking?
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