AirAsia Introduce ‘airasia Holidays’ to Their Super App
This month, the airasia Super App introduced ‘airasia holidays.’ Adding to the Super App’s brand as the ultimate one-stop-shop, users in Malaysia and the Philippines will now be able to customise their entire holiday itinerary. This will include adding flights and hotel bookings to create one cohesive holiday bundle without ever leaving the app.
The CEO of airasia Super App, Amanda Woo said:
“airasia holidays offers our app users a more robust, holistic and convenient booking experience with our capabilities as an airline and in hotel inventory management. With over 50 million active users in our database, we have a unique capability to offer personalised suggestions of holiday activities, flights, and hotels suited for each traveller, all through one convenient platform.”
The Super App will now allow users to book holidays in four simple steps:
- Select ‘Holidays’ on the airasia Super App
- Select the activity
- Add flights and pick from the hotel options
- Confirm the booking
The entire booking will be condensed into one payment which can be paid for through the app. Additionally, once the holiday begins, users can use the Super App as a hub through which to check-in for flights and demonstrate booking confirmations to both the hotel and activity provider.
The Super App will enable all of the above to be booked with low prices, expanding their repertoire as an all-in-one low-cost platform. Additional benefits include shopping for duty-free products, flight updates, check-in reminders, exclusive promotions, and the ability to connect with other travellers.
All in-app purchases including flights, hotel stays, airasia ride, and airasia food earns users points which can be used against future purchases, rewarding customers for their loyalty with discounted flights and bookings.
Currently, airasia holiday users will select their flights from bundles with AirAsia. However, Woo has revealed the Super App are “working on enabling airasia holiday customers to select flights from other airlines too, effectively pushing the limits of the holiday destinations they wish to explore.” Although initially commencing in Malaysia and the Philippines, airasia holidays will eventually be rolled out to other markets.
AirAsia created the airline industry’s first super app. The app was developed during the pandemic, offering the budget airline an alternative revenue stream. Building on a vision to become the leading digital travel and lifestyle platform in Asean, the app initially incorporated food delivery, e-commerce, and e-hailing arms. As travel reopened users could book flights on over 700 global carriers and stay with over 700,000 hotels globally. The app is currently working with in strategic collaboration with Google Cloud to develop their access. They are also working with tech companies to develop their biometric ID, chatbots, e-wallets, and more.
The Super App, boasting over ten million monthly active users in the second quarter of 2022, is a prime example of customer focused business, enhancing their experience through convenience and rewards for loyalty.
At this year’s World Aviation Festival, AirAsia’s Keynote will discuss the question, “How is the AirAsia ecosystem, including AirAsia Money and the airasia Super App creating more value and opportunity for customers than ever?”
Article by Jess Brownlow
