In today’s fast-paced markets, you must continually transform business to stay ahead. Waiting to see what competitors will do—or simply moving forward as usual—will mean falling further and further behind.
No matter the industry, it’s more important than ever to find new ways to capture category leadership positions. Modern retail transformation is the airline
industry’s next frontier—the way to sustainable growth. But creating a new model that’s technologydriven, data-centric, and customerfriendly is no easy task. It requires a technology and travel partner to help chart, navigate, and guide the retail journey—and new processes that come with it. Bringing the airline retail vision to life requires a reset across the industry—a careful readjustment of people, organizations, processes, technology, standards, and data management. That’s because we can’t build new things using old ways. The shift to retailing with offers and orders will require modernized capabilities and skill sets, and close collaboration across stakeholders.
You may be unsure of where or how to start the journey to modern retailing—overwhelmed by requirements across departments, internal processes,
and legacy or entrenched technology.
But there’s no need to “eat the whole elephant” all at once. Instead, focus on the process step by step—methodically and incrementally identifying,
implementing, and integrating new ways of working as required to achieve specific retailing goals. While it may be difficult to adopt this mindset, taking these small steps to modernization makes it easier to identify and achieve early “big wins,” and maintain the momentum required for future retailing endeavors.
Download our playbook to help you define strategic objectives, set quick wins, and overcome common hurdles as you navigate the transition across IATA´s five “Airline Retailing” transformation programs.
Article by ibssoftware
