Finnair and Amadeus’ airline retailing transformation partnership

by | Dec 15, 2022 | Airlines, Digital Transformation, Travel Tech

Finnair and Amadeus’ airline retailing transformation partnership


This week, the travel tech giant and Finland’s flag carrier have announced their partnership on the next-generation of airline retail offering. This is a first of its kind in the industry.

Antti Kleemola, Chief Information Officer, Finnair said:

“Enhanced digital capabilities are at the very core of offering customers the possibility to tailor their travel experience, and to offer a stellar customer experience. Better retailing capabilities including dynamic pricing, upselling, cross-selling, bundling and unbundling also support our target of boosting revenues and improving profitability. We are excited to continue this journey together with our long-standing partner Amadeus.”

Finnair and Amadeus will be collaborating to progress towards modern airline retailing, implementing new ways to deliver more value to airlines and provide an exceptional end-to-end experience for travellers.

Building upon existing capabilities between the two companies, the pair are bringing personalisation and real-time insights through the adoption of Offers and Orders. The collaboration will enable Finnair to enhance passenger experience at digital touchpoints, making them personalised and smooth.

This partnership will also enable Finnair to improve their service to customers during disruption and create package offers dynamically through real-time traveller insights.

Amadeus will offer Finnair access to smart bridging capabilities, allowing it to gradually move from the Altéa Passenger Service System (PSS) to the new retailing technology based on Offer Management, Order Management and Platform capabilities. Thus enabling business continuity, based on value driven initiatives to enhance efficiency during transition.

Maher Koubaa, EVP, Airlines, EMEA, Amadeus said:

“Amadeus is investing in making modern airline retailing a reality, powered by the cloud and agile development – and today marks a significant milestone on that journey. As we step into a new era of airline opportunity, we are delighted to partner with an innovative airline such as Finnair as we work together in new ways to bring to the market a retail offering that deliver more value to airlines. Finnair is the first to take this step with us and we are fully committed to partner with them throughout that journey.”



Article by Jess Brownlow