“Gen AI is only the tip of the iceberg.” Massimo Morin, AWS on AI/ML in the travel industry.

by | Oct 24, 2023 | Airlines, Airports, Digital Transformation, Interviews, On-demand, Travel Tech

At the World Aviation Festival, Massimo Morin, Global Head, Travel at Amazon Web Services (AWS) joined for a brief interview on the industry’s digital transformation. During the conversation, Massimo discussed the impactful changes of artificial intelligence (AI) and machine learning (ML) as well as their use for bridging gaps in manpower, and the current barriers to fully leveraging the power of data.

Opening the discussion, Massimo stated that generative AI “is only the tip of the iceberg.” From here, some of the ways Amazon has been using both AI and ML for years were explored and throughout the course of the interview various other applications of the technology were touched on.

The Global Head, Travel also unpacked how technology can help to bridge gaps as the aviation industry struggles with a deleted workforce. Breaking this down, Massimo firstly explored the role of technology in enabling self-service to alleviate pressure and secondly looked at leveraging technology to optimise workforce performance.

As the conversation turned to the challenges of fully unlocking the power of data, Massimo explained:

“You can have all the phenomenal technology that gen AI is going to provide, but what this technology thrives on is data. So you have to have the right data in the right place. You have to have a correct data strategy and secure your data. Now what is standing in the way is you have a variety of legacy systems that were not designed to interchange data,. For example to extract data. And there is a lot of data silos.”

For more from Massimo on the importance of AI/ML for the travel industry as well as its challenges, watch the full interview.



For more exclusive interviews from the World Aviation Festival see: