In October, Bernadette Berger, Director of Innovation, Alaska Airlines will be joining us at World Aviation Festival for the first time, presenting alongside Charu Jain, SVP Merchandising and Innovation. Together they will discuss transforming the guest experience through AI and emerging technologies, and Berger will speak seperately on a panel for the Digital Accessibility Summit. In this 15-minute conversation, Berger offered insight into what to expect from these sessions and the latest developments at Alaska.
During this brief discussion, Berger unpacked how the airline is reimagining the guest experience from the moment you enter the airport, leveraging automation and cutting-edge technology to transform the day of travel for passengers. Even earlier in the end-to-end journey, Alaska is using AI to change the booking experience, becoming the first airline to launch a natural language search tool powered by ChatGPT that gets to the heart of why we want to travel.
Looking to the future, Berger also shared how the airline is developing a new gate experience and picks out her big bets for the future of AI, looking at transitioning from the Efficiency Era to Proactive Era. Towards the end, the conversation focused in on the airline’s commitment to developing solutions for all guests, ensuring accessibility is not just treated an edge case.
Watch the full interview below and book your ticket to hear more from Berger in Amsterdam.
Questions include:
- You’re going to be speaking alongside Charu Jain on transforming the guest experience through AI and emerging technologies – can you provide any insight into how Alaska is delivering an improved guest experience now?
- Looking to the near future, how will Alaska improve the guest experiences using emerging technology?
- What are your big bets for the future of AI in the Aviation Industry?
- How does Alaska Airlines approach Innovation?
- You’re also speaking on our digital accessibility panel. This is an area where the industry is currently falling short, with so much that needs to be done, where do we start and what do we prioritise?
- This will be your first time at the World Aviation Festival, what are you looking forward to most?
For more from Alaska see:
- Alaska Airlines’ AI-powered destination flight search tool
- Alaska Airlines improves onboard efficiency through real-time data sync
- Alaska Airlines removes kiosks to create a seamless airport experience
