Joanna Patterson, VP Sales APAC, Etihad Airways – Keynote interview, Corporate travel “is definitely coming back.”
At Aviation Festival Asia, Joanna Patterson VP Sales APAC, Etihad Airways joined Brian Sumers for a keynote interview. The conversation briefly covered Etihad’s pandemic experience before focusing on the nature of the emerging landscape.
Joanna explored the balancing act between capacity and demand, considering the different rates at which regions opened up and explaining the impact this had on the airline. Looking at inbound vs outbound travel rates as well as point of sale, the VP Sales APAC painted a comprehensive picture of the new normal in the APAC region.
Turning to trends, this interview delved into the return of corporate travel answering questions like: is it coming back? Will we ever get back to business demand? Can you effectively measure corporate vs leisure travel? Here, Joanna mapped out the landscape whilst explaining how Etihad are planning for the evolving demand.
Watch the full interview below.